This campaign came to life with the idea to employ and empower the South African nation while simultaneously cleaning the community’s environment. Litter4Tokens provides a circular economy for retailers and raised awareness of microplastics in our environment.

The Litter4Tokens campaign builds pride and respect through recycling in several communities in South Africa: KwaDukuza, Etekweni, Hillcrest, Port Elizabeth, East London, Richards Bay Mpumalanga, and Estcourt. The concept is quite simple; people collected as many bags of litter as possible to get tokens to redeem at the token shops to feed their families. One bag is worth one token, and no money is exchanged through this process.

This helps feed the communities and prevent the litter from being dumped into our rivers and oceans. PETCO, a South African recycling company, supplies bags and equipment to help L4T accomplish this mission. Creating jobs that infuse pride for the environment and the cleanliness of our communities while at the same time uplifting people through education about recycling. Consequently, less litter is dumped in the rivers and ultimately reaches the ocean.