Shell Cleave founded Sea Hugger in 2018 after years of seeing increased plastic pollution under the water, on the surface of the water, and on the beaches. 

Shell and her family live in Half Moon Bay and are beachcombers, surfers, scuba divers, and SUPers. After a successful tech career and raising three daughters with her husband, Shell was able to shut down her business and pursue her passion – ensuring the ocean and sea creatures are safe and healthy. 

Shell is the author of an environmental children’s book, frequent speaker, A Jefferson Award winner, and life-long optimist – she believes anything is possible with a vision and action.